David W. Dole ISCI records, 1969-2004 and undated.

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David W. Dole ISCI records, 1969-2004 and undated.

http://www.worldcat.org/oclc/317633600

Collection documents the creation and management of the Industry Standard Commercial Identification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA in the 1990s, and the renaming of ISCI as Ad-Id.

1700 items (4 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7325497

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 4 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Dole, David W.

http://n2t.net/ark:/99166/w6wd7w64 (person)

Genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commercials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David ...

Association of National Advertisers

http://n2t.net/ark:/99166/w6zm16pj (corporateBody)

American Association of Advertising Agencies

http://n2t.net/ark:/99166/w6ck2kct (corporateBody)

National trade association founded in 1917 to represent the public advertising agency business. From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843 From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437 1900 American Advertising Agents' Association ...